EMAIL mailing
We create strategies and mailings that respond to user actions, help optimize work with the existing base, implement retention campaigns that increase customer returns. Your email campaign will become an effective tool for attracting, retaining and converting users.
AUTOMATION OF MARKETINGOrder a consultation on the implementation of Email Marketing
How to implement Email marketing correctly?
There are proven flows that can help you get excellent results. Usually the process looks like this:
- Brief
- Strategy
- Customer Journey map
- Content plan
- Bonus part
- Pilot templates
- Technical requirements for integration
- Work schedule
How to get high conversions in Email Marketing?
A high-quality brief, a well-thought-out strategy, and a Customer Journey Map play a significant role in achieving conversion.
Segmented communication, built on the analysis of decision-making factors and objections, allows you to achieve goals through content that precisely matches the audience’s pain points.
In other words, automated segmentation ensures that you send only what is needed, only to those who really care about it, and at the right time. No water, no bullshit.
What does email creation include?
To create conversion emails, it is important to understand your audience, clearly formulate the offer and choose the optimal time and conditions for sending.
A typical email structure includes: a well-thought-out subject line, logical structure, high-quality copywriting, attractive design and adaptive layout for desktop and mobile. The final stage is technical preparation, which includes, for example, adding alt texts for images and UTM tags to track campaign effectiveness.
Triggered mailings
We set up automatic trigger mailings that work based on user behavior. This allows you to create personalized and timely communications to increase customer engagement.
Advantages of trigger mailings:
- Increase conversion thanks to timely messages
- Automate the process without losing personalization
- Engage customers at every stage of their interaction with the brand
Retention Campaigns
Customer retention is a critical element of email marketing strategy. Our retention campaigns are aimed at bringing back inactive customers and increasing the frequency and value of their purchases. We use base segmentation, personalized offers and valuable reminders to keep customers interested in your product. By properly setting up such campaigns, you not only increase customer loyalty, but also the average check.
AUTOMATION OF EMAIL МАРКЕТИНГАWe offer new tools for Email marketers
Using modern automation tools, our specialists can create triggered email newsletters based on any events. This allows you to accurately deliver messages to the Inbox, even for complex topics. Our approach ensures maximum efficiency, accuracy and personalization to increase your interaction with the audience.
HOW DO WE WORK?OUR CASES
ABOUT USOUR EXPERT — DMYTRO MAKARENKO
Experience and results
More than 10 years of experience in developing effective marketing strategies for businesses of various sizes. The work is aimed at achieving specific results: increasing conversions, attracting customers and increasing revenue.
Approach to work
The main focus is on content personalization, an analytical approach and optimization of each campaign. Using modern tools such as Customer.io, HubSpot, etc. allows you to achieve maximum ROI.
Thanks to the combination of experience and an individual approach, email marketing turns into a powerful tool for business development.
HAVE QUESTIONS?WE HAVE ANSWERS ON HOW TO SET UP EMAIL-NEWSLETTERS
Automated sending of emails to a pre–selected group of recipients – one of the main tools of marketers. It increases audience loyalty and conversions.
The main goal of any email-newsletter is to keep the interest of the audience, convert website visitors into buyers, thereby increasing sales. This goal is achieved through:
- Retention, gathering the customer base.
- Advertising and promotion of a product or service.
- Increasing brand awareness.
- Feedback from customers.
- Informing about special offers, promotions.
Software robots open, read and sort letters, create triggered personalized mailings, work with attachments.
Robotics dramatically increases the effectiveness of email-newsletter. Emails sent using RPA technology are treated as personalized rather than automated, so they end up in the “Inbox” rather than in the “Spam” folder. The result – higher email open rates, mailing list conversion.
There are many services and programs for mailing automation. We offer an innovative service – RPA technology. The software robot can track the subscriber’s status in your CRM or ERP system, and then send him an email corresponding to the status. This can be a commercial offer or information about a successfully placed order.
With the help of an email-newsletter, can:
- form the target audience,
- keep her attention,
- track and analyze the relevance of customer requests.
This tool significantly saves the time of employees responsible for promoting your business, sales, and marketing.
AUTOMATION OF SOCIAL NETWORKSOrder of professional Email Marketing
We create email marketing strategies, content-plan, trigger maps. We set up automatic trigger mailings, conduct mailings and provide reporting. Write texts for letters, draw a design and make up adaptive HTML templates.