Trigger newsletters

Trigger newsletters

We create and configure trigger newsletters in your traffic channels, based on events from your CRM system, or visitor actions on your resource.

AUTOMATION OF MARKETINGPre-order trigger newsletters

What should be the trigger map?

A trigger map, compiled for different audience segments, takes into account different entry points, and indicates which path the client is on, which message will be sent to him.

A trigger map, usually developed in the form of a diagram and a table. The paths drawn on the map, and the content of the messages, is indicated in the table.

How can send triggered newsletters?

In fact, there are not so many services for trigger newsletters. On the other hand, if integration is possible, trigger newsletters can be sent from almost any service.

Since we use Robotic Process Automation technology in our work, we can use any service, and select the most convenient for the client.

How to set up the triggers correctly?

The settings depend on the service with which they are configured. For example, triggered newsletters first configured through the integration, and then through the service from which the letters sent.

If there is no service, then trigger newsletter of letters done using RPA robots directly from the robot code, or in any way suitable for a particular project.

What should be the trigger messages?

Messages should be short, no more than one call to action per email. However, depending on the project and the restrictions of the service site, they can reach 1000 characters or more.

The main purpose of a trigger message – to get the customer to your shopping cart on the site, to the phone number of the manager, so always try to achieve no more than one goal with one message.

How to automate newsletters?

Can automate mailings with the help of RPA robots, as well as with the help of, for example, the SMS Trigger Service. Please note that in order for the triggers to work, you will need to send events to the service, which will trigger the triggers.

Events can be quite different in nature, but they can be different in technical implementation. Pay attention to the following 2 points: whether your triggers are technically implementable, and whether you are trying to change the nature of a trigger event to make it technically implementable.

Sales growth

Personalized email distribution increases the number of sales.

Expedited newsletter process

Personalized message distribution is carried out 24/7/365.

Improving the quality of work

The robot does not make mistakes, and when paired with artificial intelligence, it increases efficiency.

Saving labor costs and money

Robotization can replace up to 10 hours of work of a specialist, and this significantly optimizes costs.

Getting rid of routine work

Manual trigger newsletter requires a huge amount of time, which reduces the attention of a person and his effectiveness.

Predictable result

Personalized messages are distributed according to the given parameters, which guarantees the result.


What are trigger newsletters?
Trigger newsletters (letters) – are the automatic sending of messages to users after certain (targeted) actions have been taken. This tool increases the number of sales.
What are trigger newsletters for?
The robot allows personalized informing users based on their actions. Messages are sent in the right channel and at the right time.
How can automate trigger newsletters?
Trigger emails are robotized with RPA technology. You can order an sms newsletter, and RPA will do its job perfectly and increase the effectiveness of the process of personalized information in general.
What does email automation do?
Message automation allows you to send emails 24/7/365. This approach can significantly increase the effectiveness of informing. For example, you can order a newsletter on Instagram and develop a new sales channel well.
What are the benefits of robotization?
Robotization allows entrepreneurs to increase the efficiency of routine processes, save on human resources, and optimize the distribution of working time.