We create and configure trigger newsletters in your traffic channels, based on events from your CRM system, or visitor actions on your resource.
What should be the trigger map?
A trigger map, compiled for different audience segments, takes into account different entry points, and indicates which path the client is on, which message will be sent to him.
A trigger map, usually developed in the form of a diagram and a table. The paths drawn on the map, and the content of the messages, is indicated in the table.
How can send triggered newsletters?
In fact, there are not so many services for trigger newsletters. On the other hand, if integration is possible, trigger newsletters can be sent from almost any service.
Since we use Robotic Process Automation technology in our work, we can use any service, and select the most convenient for the client.
How to set up the triggers correctly?
The settings depend on the service with which they are configured. For example, triggered newsletters first configured through the integration, and then through the service from which the letters sent.
If there is no service, then trigger newsletter of letters done using RPA robots directly from the robot code, or in any way suitable for a particular project.
Messages should be short, no more than one call to action per email. However, depending on the project and the restrictions of the service site, they can reach 1000 characters or more.
The main purpose of a trigger message – to get the customer to your shopping cart on the site, to the phone number of the manager, so always try to achieve no more than one goal with one message.
How to automate newsletters?
Can automate mailings with the help of RPA robots, as well as with the help of, for example, the SMS Trigger Service. Please note that in order for the triggers to work, you will need to send events to the service, which will trigger the triggers.
Events can be quite different in nature, but they can be different in technical implementation. Pay attention to the following 2 points: whether your triggers are technically implementable, and whether you are trying to change the nature of a trigger event to make it technically implementable.