Lead generation for B2B business

Lead generation for B2B business

In order to attract new customers, it is necessary not only to create an attractive product or service, but also to find potential customers and contact them. This process, called lead generation, can be time-consuming and costly, especially if you’re trying to do everything manually. However, software robots built on the basis of RPA (Robotic Process Automation) technology will help you greatly simplify and speed up this process.

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How to start lead generation for B2B business?

To automate the receipt of high-quality leads, it is necessary to take into account the interests of your audience and correctly formulate the goals of the appeal.

You need to analyze the behavior and requests of the target audience, and then determine the goals of mailings in your company. For example:

  • Informing about goods and services.
  • Promotions and special offers.
  • Feedback (reviews, comments).
  • Service messages.
  • Direct sales.

What do we do to segment the contact base?

Email mailing to the database of contacts taken from the Internet and servers is ineffective. It does not take into account the interests of a particular client.

We segment our contact databases based on various criteria such as location, industry, company size, and more. This will help you create more personalized and targeted emails.

A software robot for a given segment will help you collect the most relevant contacts from Linkedin, Facebook, Twitter, Instagram, Producthunt and other sources.

How to automate lead generation for B2B business?

We use RPA (Robotic Process Automation) technology, which allows you to automate routine tasks related to lead generation on LinkedIn, Twitter, Facebook, Instagram and other channels. For example, we may send invitations to LinkedIn to connect with potential customers or send out emails to existing contacts on your profile.

Cutting-edge technology makes it possible to generate leads faster and more efficiently than you could do by hand. This allows you to focus on other aspects of the business while we generate leads for you.


How do software robots built on the basis of Robotic Process Automation technology help to automate lead generation?

We fully automate the process of lead generation: from collecting and segmenting the database, transferring data for mailing, to automatic sending.

By doing this, we completely remove the burden from the marketer and remove the need to hire employees for lead generation in the company’s staff.

What can we set up in lead generation?

To automate the generation of quality leads for your business, we use multiple channels to reach more potential customers.

The robot makes mailings to the contact database in Gmail. Thanks to the warming up of your mailboxes, all letters go to the Inbox, thereby increasing the number of open letters, clicks and leads.
The robot sends invites with messages to Linkedin for your segmented audience.
The robot sends private messages to Facebook, Twitter, Instagram and other channels.

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AUTOMATION OF LID GENERATIONLead generation automation for B2B business

Internet marketing automation implemented with the help of bots built on RPA technology allows you to create your own tools for lead generation. RPA can increase the efficiency and accuracy of the lead generation process by automating routine tasks such as finding and collecting information about potential customers and sending them personalized messages.


Automating lead generation processes for B2B businesses is one of the most effective ways to increase the flow of leads for your business. It allows you to reduce the time spent on finding and attracting customers, as well as increase the efficiency and accuracy of the process.

One of the most effective methods for automating lead generation is the use of RPA technology. RPA bots are able to perform routine tasks such as sending invitations to LinkedIn or sending emails to inboxes at high speed, which speeds up the lead generation process.

Increasing audience loyalty

Robotic Process Automation allows you to send personalized emails, and such emails increase brand credibility.

Elimination of human error

The robot works according to a given scenario, so it will not send an accounting monthly report instead of a welcome letter.

Save labor and time

The robot continuously performs its tasks and automates lead generation, while employees perform tasks that require direct human participation.

In addition, automating the lead generation process using RPA minimizes the errors that can occur when performing tasks manually and significantly reduces the risk of losing potential customers. This is especially important in a highly competitive environment where every customer has value.

Another advantage of using RPA for lead generation is the ability to scale the process. Automation allows you to easily and quickly increase the volume of generated leads, which allows you to effectively deal with falling sales and increasing competition.

Getting rid of the routine

While the robot is doing lead generation, the marketer can do more creative work.

Saving money

It is cheaper to order a robot setup once and then copy them than to expand the staff.

Sales increase

The greater the coverage of the target audience, and the more correct the attraction of leads, the faster the sales on the Internet grow.


What is lead generation?

The process of finding and attracting potential customers to your business. At the heart of this process is working with data that identifies potential customers who may be interested in your product or service.

Why is lead generation needed?

The purpose of lead generation is to generate high-quality leads that have a high probability of becoming your customers. The quality of leads depends on how accurately you define your target audience and how well you can offer them what they need.

What are the benefits of robotic lead generation?

Software robots remove this work from a person and do not require staff expansion. With the help of RPA technologies, you can collect contact databases, segment your target audience, send out mailings to potential customers and increase your customer base. The robot does its job without errors and is easily scalable.

How can you automate lead generation?

We offer innovative software robots built on the basis of Robotic Process Automation technology. A software robot can significantly reduce the workload of marketers and search for potential customers many times faster and better.

What does lead generation automation do?

With lead generation automation, you can:

  • form the target audience,
  • keep her attention,
  • communicate with the target audience and potential customers automatically,
  • expand your contact base.

This tool significantly saves the time of employees responsible for promoting your business, sales and marketing.

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If you want to increase the number of leads for your business, automating lead generation with RPA robots is the right solution. This allows you to speed up the lead generation process, reduce the risk of losing customers and increase the efficiency of the entire process. Contact us today to learn more about how we can help your business succeed!

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Useful information for those interested in business process automation, implementation of RPA software robots, as well as sales and marketing.